Why Cash Flow Is the Real CEO Stress Test (And How to Fix It)

You can be profitable and still feel broke. That’s not a failure—it’s cash flow.

We’ve worked with founders earning multiple six or seven figures who still felt sick logging into their bank accounts. The problem wasn’t that their business was broken. It was that they didn’t have visibility.

Cash flow problems show up in sneaky ways:

• Scrambling for money at BAS time

• Not paying yourself regularly

• Losing sleep over whether you can afford to hire

Here’s how we help clients fix it:

• Build a 12-month cash flow forecast

• Set aside money for tax and super

• Create a salary plan for the founder

• Improve the timing of receivables and payables

Cash flow is a lagging indicator of business health. If yours is tight, it doesn’t mean your business is broken. It means it needs strategy.

And the peace of mind that comes with knowing what’s coming.