What to Look For in a CFO (Even If You Only Need One Part-Time)

Hiring a CFO can feel like a big leap.

And if you’ve only worked with tax accountants or bookkeepers, it can be hard to know what to look for.

Here’s what great CFOs bring:

  • Strategic thinking (not just reporting)

  • Plain-English explanations

  • Experience with growth, not just compliance

  • Confidence to challenge your ideas—but always with support

You don’t need someone to give you 50 pages of spreadsheets. You need someone to:

  • Help you plan for hiring, pricing, or expansion

  • Make sure you never forget tax again

  • Translate your goals into numbers

A founder we worked with said, “I thought I needed a business coach. Turns out I needed someone to help me read my numbers.”

Whether you need a few hours a month or a regular sounding board, the right CFO helps you step into your next chapter with clarity.

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From Stress to Strategy: How We Help Founders Shift Their Money Mindset