Amy Fox, Fractional CFO and Business Consultant for Female Founders, Mornington Peninsula

Accountants & fractional CFO for Growing Businesses

Our team is your team — so you can grow profit, manage cash flow, and make smart money moves with a team of experts in your corner

Profit Optimisation

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Pricing Strategies

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Scaling and Growth

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Financial Strategy and Planning

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Cashflow Management

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Tax Compliance

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Fractional CFO

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Tax Planning

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Profit Optimisation • Pricing Strategies • Scaling and Growth • Financial Strategy and Planning • Cashflow Management • Tax Compliance • Fractional CFO • Tax Planning •

Old school accounting mentality? 

Not around here.

We help founders take control of your numbers, make confident financial decisions, and scale your business with clarity.

From strategic finance support to tax, we provide proactive, high-level financial guidance designed to boost profitability, improve cash flow, and drive sustainable growth.

We become an extension of your team and work closely with you all year round, whether you're figuring out how to scale, boost profit, or just want to feel more in control of your numbers, we've got you

This is finance done differently.

Amy Fox providing financial strategy and CFO support to a female business owners

For the Founder who wants

01.

A clear financial strategy

To understand the financial position of your business

02.

To feel confident and in control of your business finances

03.

To reduce stress around money management

04.

To have your accounting and finance managed by a team of experts

05.

Accountants and Fractional CFO helping founders improve profit & cashflow

Expertise

Costing & Margin Analysis

Leadership Decision Support

Pricing Products and Services

Cash Flow Management

Profitability Improvement

Business Growth and Expansion

Tax Compliance

Business Model Strategy

Financial Reporting and Analysis

What They Say

  • I have never felt so genuinely supported by an accountant firm as I do with the Goldi Group! Since moving into their services we have had incredible communication, accurate and regular reporting and catered suggestions to suit our particular niche business. Amy and her team are truly golden and we are so grateful to have them on our side helping us grow

    Rebecca

  • Could not recommend Amy more! When I say life changing, I truely mean it. Amy’s service is second to none - she is personable, honest and so great at what she does. She makes finances seem so much less daunting and specialises in her industry. So much more than just an accountant and she truely cares about the businesses she works with! If you are searching for an industry specific and knowledgeable financial guidance specialist, look no further!

    Nicole

  • Amy has been wonderful in helping me understand my business financial statements and provide insight into how my business can grow and thrive. If you're wanting personalised solutions, and genuine care and advice on how to manage your business finances then I highly recommend Amy and her team. They have made such a positive impact on my business, and empowered me to better understand all aspects of the business finances. Thanks so much!

    Frances

  • "I consider myself so lucky to have found Amy! Not only is she incredibly knowledgeable, skilled and experienced, Amy truly cares about my success and wellbeing as a small business owner. She has helped me fight through imposter syndrome and has helped me create a clear vision for my future - one where I fully utilise my skills and qualifications, and where I'm properly remunerated for it! Owning a small business can often be a lonely and daunting experience, but going forward I feel so reassured knowing I have Amy in my corner. Thanks so much Amy!"

    Germaine

  • "I wish I could shout this from the rooftops but running a profitable business is the most important thing you can do for your business! Without it, you literally won't exist. Flux Lab is so lucky to have Amy on our side, with her accounting background and her knack for seeing unrealised opportunity, she is a profitability specialist. If not anything else, I strongly recommend opening up your P&L statements for her eyes, so she can deliver the necessary, honest advice on where you are at and what you need to do, to get to where you're going. There is simply no better investment for your company. Amy, Flux Lab appreciates you so much and I can't wait to keep working together as we continue to grow with your help!"

    Ayla

  • I would go to the ends of the earth for Amy and her team! Fantastic to deal with, incredibly knowledgeable and an immense lived understanding of what it takes to operate a small business in this challenging climate.

    Nick

  • It's been such a blessing working with Amy and Georgia. They are both extremely helpful and prompt with answering queries and make everything seamless. I'm so grateful I've come across them. Highly recommend!

    Stacey

  • Working with Amy at Goldi Group has been great! I feel like I've finally found someone who can really help me with my business finances and streamline my offerings. She's a wealth of knowledge.

    Amy

  • Amy takes the time to explain how things work and why you should be taking notice of them. As a small business owner it's so nice to feel like an actual human not just another number. I highly recommend her services and will be using them well into the future of my business!

    Briony

  • I have had a wonderful and easy experience with Amy and the team. Feeling confident in my numbers for the first time in a long time, and no longer feeling out of my depth when it comes to budgets, tax returns and BAS. Amy’s business experience and support has been huge for my confidence. Thank you

    Bridget

  • "Running a small business is hard. Running a small business as a woman is even harder. But with Amy in my corner and able to help me define my services and offering, she simultaneously gave me the confidence to increase my prices to reflect my value where appropriate and championed my entrepreneurial spirit. The economy is our biggest challenge at the moment, but Amy has helped me pivot where I've needed to, to help me not only sustain my business, but also grow it, in these persistently challenging times. I will always turn to Amy for business support, coaching and guidance. I trust her implicitly and could not recommend her services and expertise highly enough. Thank you Amy!"

    Abbie

Amy Fox, expert accountant and business consultant helping female founders succeed

Ready to level up your accounting?