Fractional CFO for

Female Founders

Profit Optimisation

•

Pricing Strategies

•

Financial Literacy Skill Building

•

Scaling and Growth

•

Financial Strategy and Planning

•

Cashflow Management

•

Profit Optimisation • Pricing Strategies • Financial Literacy Skill Building • Scaling and Growth • Financial Strategy and Planning • Cashflow Management •

Old school accounting mentality? 

Not around here.

I help you gain financial clarity and control so that you can focus on growing your business with confidence, knowing that every decision is backed by expert financial insight and strategic planning

With over a decade of experience working with businesses generating $30-$50 million in revenue, plus my own experience founding and running three businesses, I know firsthand the challenges you face.

My Fractional CFO service is tailored to businesses in the $1-$10 million revenue range, providing financial clarity and strategic insights that empower you to scale sustainably

Trusted By

For the Founder who wants

01.

A clear strategy to improve profitability

To understand the financial position of your business

02.

To feel confident and in control of your business finances

03.

To reduce stress around money management

04.

To achieve your big business goals

05.

Expertise

Costing & Margin Analysis

Financial Strategy and Planning

Pricing Products and Services

Cash Flow Management

Profitability Improvement

Business Growth and Expansion

Financial mentorship

Operational Efficiency

Financial Reporting and Analysis

What They Say

  • "I consider myself so lucky to have found Amy! Not only is she incredibly knowledgeable, skilled and experienced, Amy truly cares about my success and wellbeing as a small business owner. She has helped me fight through imposter syndrome and has helped me create a clear vision for my future - one where I fully utilise my skills and qualifications, and where I'm properly remunerated for it! Owning a small business can often be a lonely and daunting experience, but going forward I feel so reassured knowing I have Amy in my corner. Thanks so much Amy!"

    Germaine

  • "I wish I could shout this from the rooftops but running a profitable business is the most important thing you can do for your business! Without it, you literally won't exist. Flux Lab is so lucky to have Amy on our side, with her accounting background and her knack for seeing unrealised opportunity, she is a profitability specialist. If not anything else, I strongly recommend opening up your P&L statements for her eyes, so she can deliver the necessary, honest advice on where you are at and what you need to do, to get to where you're going. There is simply no better investment for your company. Amy, Flux Lab appreciates you so much and I can't wait to keep working together as we continue to grow with your help!"

    Ayla

  • "Running a small business is hard. Running a small business as a woman is even harder. But with Amy in my corner and able to help me define my services and offering, she simultaneously gave me the confidence to increase my prices to reflect my value where appropriate and championed my entrepreneurial spirit. The economy is our biggest challenge at the moment, but Amy has helped me pivot where I've needed to, to help me not only sustain my business, but also grow it, in these persistently challenging times. I will always turn to Amy for business support, coaching and guidance. I trust her implicitly and could not recommend her services and expertise highly enough. Thank you Amy!"

    Abbie

FAQs

  • I love working with clients in person, my fractional CFO service has me working with you and your team once a week, fortnight or month and is available to businesses in, or around, The Mornington Peninsula & Melbourne.

    If you're outside of this area thats no problem at all, we meet virtually instead

  • My services are designed to help you understand your numbers, improve profitability, manage cash flow, streamline operations, and make data-driven financial decisions.

    This comprehensive approach leads to increased confidence in running your business, improved profit margins, and sustainable growth.

  • I analyse your current profit drivers and identify areas for improvement. This might include cost reduction strategies, margin enhancement, optimising pricing strategies, and/or improving operational efficiency. The goal is to increase your bottom line and ensure sustainable profitability.

  • I'll tell you what I tell my clients, you never need to feel embarrassed about your finances with me, my only goal is to help you.

    I don't expect you to know everything (or anything) about accounting and finances, thats why I'm here to help you.

Ready to achieve your goals?